Media Kit 2025

Advertise With TruckingTok

Connect your brand with working trucking professionals who are actively making decisions about equipment, insurance, compliance services, and freight — the commercial trucking audience that drives America's supply chain.

Audience data
Pending verification
TAM
To be confirmed
Segment mix
In review
Topic focus
Compliance-led

Who We Reach

Our primary audience is owner-operators and small fleet owners. These are working professionals with purchasing authority — they buy their own insurance, choose their own equipment, select their own ELD and dispatch software, and make daily operational decisions without a corporate procurement team.

Secondary audience includes fleet managers, dispatchers, and trucking service providers who follow our compliance and regulatory coverage closely.

Ad Placements & Rates

50% LAUNCH DISCOUNT

Introductory pricing for early advertisers. Audience measurement will be updated once reporting is finalized.

PlacementSizeFormatRateNotes
Homepage Leaderboard728×90Display$150/moTop-of-page visibility
Mid-Page Banner300×250Display$100/moIn-content placement
Article Sidebar300×600Display$75/moAll article pages
Newsletter SlotFull-widthEmail$125/moWeekly digest audience
Sponsored ArticleFull pageEditorial$250 flatLabeled sponsored content

All rates are net. Minimum run: 30 days. Volume discounts available for 3+ month commitments.

Audience Demographics

GenderAudience mix in review
Age RangePrimary working-age professionals
Owner-OperatorsCore audience segment
Fleet ManagersSecondary audience segment
Top StatesGeography summary coming soon
Device SplitDevice mix pending measurement

Content Categories

You can target your campaign to specific content verticals. Below are our top categories with estimated monthly reach per section.

Compliance & FMCSA
Reach data pending validation
Audience metric pending
Insurance & Risk
Reach data pending validation
Audience metric pending
Freight & Rates
Reach data pending validation
Audience metric pending
Trucks & Equipment
Reach data pending validation
Audience metric pending
Lifestyle & Business
Reach data pending validation
Audience metric pending

Why TruckingTok

Niche Audience

No wasted spend. Every reader is a commercial trucking professional with real purchasing power.

High Intent

Our readers come to make decisions. Compliance tools, insurance, ELDs, fuel cards — they're actively researching.

Brand Safety

We produce original, sourced editorial content. Your brand appears alongside credible trucking news.

Book Your Campaign

Ready to reach owner-operators and fleet decision-makers? Contact our advertising team to discuss placements, targeting, and custom packages. We respond within one business day.

Need a PDF media kit? Email us and we'll send one within 24 hours.