⚡ TruckingTok · Media Kit 2025
Reach America's Trucking Professionals
TruckingTok is a daily intelligence platform for owner-operators, independent drivers, and small fleet owners. We cover compliance, insurance, freight, equipment, and road culture - the decisions that run a trucking business.
Owner-Operators
Primary audience segment
Fleet Managers
Secondary audience segment
Compliance-Led
Top content vertical
All 50 States
Geographic coverage
Why TruckingTok
Built for High-Intent Trucking Buyers
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Niche Audience
No wasted spend. Every reader is a commercial trucking professional with real purchasing power.
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High Intent
Our readers come to make decisions - compliance tools, insurance, ELDs, fuel cards. They are actively researching.
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Brand Safety
We produce original, sourced editorial content. Your brand appears alongside credible trucking news.
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Targeted Reach
Target campaigns to specific content verticals: compliance, insurance, freight, equipment, and lifestyle.
Advertising
Ad Placements & Rates
50% Launch Discount| Placement | Size | Format | Rate | Notes |
|---|---|---|---|---|
| Homepage Leaderboard | 728×90 | Display | $150/mo | Top-of-page visibility |
| Mid-Page Banner | 300×250 | Display | $100/mo | In-content placement |
| Article Sidebar | 300×600 | Display | $75/mo | All article pages |
| Newsletter Slot | Full-width | $125/mo | Weekly digest audience | |
| Sponsored Article | Full page | Editorial | $250 flat | Labeled sponsored content |
All rates are net. Minimum run: 30 days. Volume discounts for 3+ month commitments. Contact us for custom packages.
Coverage
Content Verticals You Can Target
Audience
Who Is a TruckingTok Reader?
Primary: Owner-Operators
Independent drivers running their own authority - 1 to 5 trucks. They buy their own insurance, choose their own ELD, negotiate rates with brokers, and make every purchasing decision themselves. No corporate procurement. High purchasing intent.
Secondary: Fleet Managers & Carriers
Small fleet owners (1–25 power units), dispatchers, compliance officers, and service providers to the trucking industry. They follow our regulatory coverage closely and influence purchasing decisions at the fleet level.
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Get the Full Media Kit
Complete the form below to receive the TruckingTok Media Kit with full audience data, content calendar, ad specs, and pricing - sent directly to your inbox.
Ready to book a campaign?
Contact our advertising team directly - we respond within one business day.